Logo Redesign - Deakin Guitars

For the module 'Design for Digital Media', I redesigned the logo of an existing Leeds company called Deakin Guitars

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After

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Deakin Guitars is a company that has specialisesd in repairing guitars and amps and selling both second-hand and damaged guitars for over 25 years. I have redesigned this logo with the intention of maintaining it’s original red colour scheme, connoting the rock music genre, whilst also reflecting the friendliness and personality that comes from such independent businesses through using a fun, informal font. I also wanted to reflect the second-hand nature of the business, so chose a messier, scrawly font to encompass this aspect. I didn’t feel that the original logo communicated what the company offered, so I added an image of a guitar body with a screwdriver in place of the neck to reflect their repair services. The logo was also not very scalable, so the more readable fonts and vector format allows it to be used in a wide variety of ways.

Morphological Matrix